Planet Hollywood started out life in 1991, as part of the famous celebrity restaurant chain owned by Arnold Schwarzenegger, Sylvester Stallone and Bruce Willis. The chain’s popularity decreased in the late 1990’s and a lot of the venues across the world were closed. However, the London venue was given a massive refurbishment in 2003, and is now associated with stars such as Justin Timberlake and Britney Spears. The restaurant provides an interactive Hollywood style experience with large plasma screens and DJ’s creating the atmosphere. There is also a late night bar.